Gábor Vállaji
Building adaptive, human-centered products from 0 to 1 with AI.
Experience & Education
2024–
Design Lead
Gan Integrity
2022–2024
Co-founder
Wuff app
2019–2024
Design manager
Brandwatch (Falcon.io)
2018–2019
Design lead
Edreams – Liligo
2017
Service Design Course
MOME Design University, HU
2014–2018
Senior → Lead UX Designer
Finastra
2011–2016
Graphic Design MA
The University of Fine Arts, HU
2009–2015
Visual communication BA
University of Tech. & Economics, HU
2007
Kunsthojskole
Holbæk, DK
Impact
Design Lead, Gan Integrity
- Operationalized AI workflows in the product design team: defined guidelines, set up experimentation tracks, improved exploration speed and documentation quality
- Established design culture in an engineering-led B2B enterprise company — introduced UX principles, long-term research strategy, and token-based design system foundation
- Built career progression framework and mentored team through skill gaps to improve retention
Co-Founder, WUFF
- Built consumer mobile app from 0–1: 3K users, <€0.50 CAC, 85% retention
- Scaled startup team from 1 to 20+ across product design, engineering, marketing, and content
- Owned product vision, brand identity, UX/UI, user research, prototyping, and investor pitch decks
- Raised €87K; learned hard lessons in founder dynamics when V2 stalled at 90%
Design Manager, Falcon.io (Brandwatch)
- Led mobile product strategy for B2B SaaS platform: diagnosed €60K+ ARR churn, built research-backed consolidation roadmap
- Drove 30% design system adoption through cross-functional workshop initiative
- Grew product design team; mentored designers from junior to senior; aligned stakeholders on design vision
Design Lead, Edreams-Odigeo
- Led product design team of 5 across desktop and mobile e-commerce products
- Created UX vision for travel product ecosystem; initiated design system to reduce dev friction
- Partnered with UXR, data, and SEO teams to improve conversion across funnel
Senior → Lead Designer, Finastra Labs
- Designed UX concepts for future banking and financial services products
- Led innovation projects with emerging tech: Google Glass, wearables, VR prototypes
- End-to-end ownership: user research, wireframes, prototyping, usability testing, dev-ready deliverables
Skillset
AI × DesignStartupLean UXVisionLeadershipResearchAppsDesign systemsLLMConsumer productsProduct StrategyVisual designFacilitationGenerative UIHyggeVibe codingAI design toolsTool BuildingAI prototyping0→1
Read a case study
Brandwatch Mobile: From churn driver to strategic asset
Quantified $60K+ in lost revenue, built the case for consolidation
researchVisionProduct Strategy
Wuff: Building a community app from zero
Raised €87K, acquired 3K users, scaled team to 20+.
Founderzero to heroConsumer AppBrand StrategyTeam Buildinggrowth