My Approach

Good design is invisible when it works. Inspired by Dieter Rams — as little design as possible, but not less. Aesthetics aren't decoration. My visual design background taught me that how something looks shapes how it feels. Craft matters. Simplify complexity, don't hide it. The goal isn't fewer features — it's making hard things feel easy. Design for everyone, not the default user. Accessibility and inclusivity aren't add-ons. They're constraints that make design better.

Build things that last. Sustainability isn't just environmental — it's designing products that don't need to be replaced next year. Slow design over disposable design. Technology should serve humans, not the reverse. Tech is wonderful, but only when it genuinely helps people. Human-centered isn't a method — it's a stance. Adaptive by design. The best products respond to users, context, and change. AI makes this possible at scale — but the goal is always serving humans better, not automating them away.

Alignment before pixels. Miscommunication kills products. I built a kick-off template combining stakeholder mapping, Lean UX canvas, and shared vocabulary — now used across teams I've worked with.

Workshops over decks. Design sprints are great but expensive. I created a 4-hour format that gets cross-functional alignment without the overhead.

Product trio, not design silo. I work closest with engineering and product. Design isn't a service function — it's part of the decision-making core.

I also believe in the importance of the product trio – designers, developers, and product managers – working closely together. Effective communication and collaboration within this trio are crucial for successful product development.

I believe great design starts with a deep understanding of the problem, market, and users. Staying agile, setting clear goals, and focusing on measurable outcomes are key to impactful solutions. My approach is rooted in Design Thinking, Lean UX, and Human-Centered Design, ensuring that human needs remain at the core of every product and service.

I treat AI as a partner across the entire design journey—not just for generating screens. From problem framing to research scripts, insight clustering to prototyping, even microcopy and QA—AI has a role at every step. Brief to delivery, it's omnipresent.

We're building this into how the team works: LLMs for ideation and analysis, Figma Make for exploration, a shared prompt library so we're not starting from scratch every time. The goal isn't AI for AI's sake—it's removing friction so we can focus on the decisions that matter.

And when existing tools don't fit? Build your own. That's why Spaghetti.boo exists.